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Users will soon have a fresh option that permits them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform revealed that it now features in excess of 1 thousand million AI-generated clips.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, fueled by recent video-generation tools.

The Broader AI Trend

It has been noted that approximately a tenth of the fastest-growing content creators on a popular video site only show AI-generated videos. A considerable share of this content is considered low-quality AI content, a label for poor-quality, factory-style content that is often absurd or bizarre.

“We know from our community that a lot of users like content produced via AI tools, including computer-generated images to educational videos, and we intend to offer the community the option to adjust the amount of that, depending on their own likes,” stated a company executive.

AI on the Platform

TikTok disclosed that there are now 1.3bn videos on its service labeled as artificially created. In total, over 100 m pieces of content are uploaded to the platform daily, making AI-generated material a limited portion of its overall inventory.

Customizing Your Feed

Users will be in a position to reduce or increase the volume of AI content they view by accessing the “manage topic” setting in the app and choosing the AI content topic. Additional categories that currently be adjusted under the tool cover current affairs, clothing, beauty, and choreography.

Content Labeling and Policies

Its policies require users to label convincing AI-made content, and it prohibits harmful deepfakes of public figures or crisis events. Any realistic AI video that is without a tag can be removed under its terms of service.

Additionally, the app will henceforth attach an AI-generated watermark to content made using its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This step is intended to stop users from trying to circumvent the disclosure requirement.

Educational Initiatives

The platform is also launching a $2m AI literacy fund for experts and institutions to produce educational content about using AI responsibly. This initiative will assist charitable organizations focused on educating coding and technology.

Content Safety Approach

The platform has supported its safety measures, following controversy over proposals to lay off hundreds of safety staff in Britain. The company is expected to eliminate 439 jobs in its user protection division in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A company official clarified that people-led review would still have a role, but artificial intelligence can shield workers by removing the most harmful content before it is viewed by people. TikTok reported a notable drop in shocking and graphic content handled by human moderators over the past year due to intervention by its AI tools.

It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is where a extensive automated help is making a difference work at speed.”